“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead
When a single voice speaks with clarity, it can spark change. Now imagine a chorus of industry leaders, each shaping the future of home care with innovation, empathy, and actionable insights.
AutomationEdge is proud to bring together perspectives from over 60+ thought leaders, highlighting how AI, automation, purpose-driven leadership, and strategic marketing can enhance the operations of home health care agencies.
From reducing staff turnover to targeting high-need clients and advocating for policy change, these insights provide agency owners with a roadmap to growth, profitability, and enhanced care experiences.
As 2025 ends, these voices guide the way—showing that innovation, empathy, and business success can coexist.
Explore the top quotes and talks to discover what these pioneers recommend for home health care agencies and how to position your organization for future success.
Bill Dombi
President, National Association for Home Care & Hospice
“The future of home health isn’t about replacing human touch with technology — it’s about empowering caregivers through innovation, smarter policies, and stronger support. From virtual visits to AI-powered monitoring, from fair compensation to workforce respect, we’re building a care model that truly meets patients where they are — at home.“
LinkedIn
Podcast
Steve Landers
CEO, National Alliance for Care at Home(NACH)
“Hospice is special. It’s a comprehensive, person-centered, team-based model that relieves suffering and improves quality of life. It saves the system money while meeting people’s needs with compassion.We have to protect and strengthen it — not reform it in ways that risk ruining it.“
LinkedIn
Podcast
Siva Juturi
Co-founder & Chief Customer Officer, AutomationEdge
“Every delayed referral is a patient waiting longer for care. AI gives us speed, accuracy and the power to say ‘yes’ more often. The agencies adopting AI today to scale smart are tomorrow’s market leaders.“
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Podcast
Stephen Tweed
Founder, Home Care CEO Forum
“The most successful Home Care CEOs don’t just run agencies — they shape the future of care. They turn raw data into knowledge, knowledge into strategy, and strategy into lasting impact for clients, caregivers, and communities.“
LinkedIn
Podcast
Emina Poricanin
Founder & CEO, Forework
“In home health, knowing whether someone is an employee or a contractor — and recognizing when joint employment applies — isn’t optional. It’s the foundation of fair pay, compliance, and sustainable operations.“
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Podcast
Tim Rowan
Rowan Consulting Associates
“In home care, recruiting the right people is the first act of retention, rewarding them is the bridge to loyalty, and empowering them through technology is the path to lasting care excellence“
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Podcast
Sara Wilson
CEO, Home Assist Health
“The future of home care isn’t about replacing people with technology — it’s about empowering people through technology. Innovation should amplify compassion, enhance independence, and redefine aging as a journey of dignity, purpose, and connection — at home, where life truly happens.“
LinkedIn
Podcast
Doug Robertson
Home Care Regulation & Advocacy Professional, Right at Home
“Advocacy transforms home care challenges into policy change, amplifying the voices of caregivers, families, and patients. It ensures progress in home care remains compassionate, sustainable, and centered on independence and connection.“
LinkedIn
Podcast
Kristen Duell
Founder & CEO, Momentum Healthcare & Technology Consultant
“True innovation in home care isn’t just about adopting new technology—it’s about empowering people, improving processes, and creating meaningful change that enhances both the caregiver and patient experience.“
LinkedIn
Podcast
Rosalind J. Nelson-Gamblin
Consultant RJNG Healthcare Consulting
“Technology can enhance care, but only human touch builds trust. In home care, AI should amplify compassion, not replace it—empowering caregivers to focus more on people and less on paperwork.“
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Podcast
Steve “The Hurricane”™ Weiss
President & CEO of Hurricane Marketing Enterprises
“To move your home care agency toward a 20% profit margin, you must first hone in and focus on a ‘NERD client’—a refined, specific segment with a great need, resources, and long-term potential. Pair this with a ‘one-two punch’ of marketing—balancing digital presence with a dedicated 1% budget for in-person, direct referral relationship-building“
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Podcast
Peter Ross
CEO & Co-fonder Senior Helpers
“We live in a technology world — and if we want seniors to stay healthy, happy, and independent at home, we must welcome change. By combining compassionate care with smart technology, we can give families peace of mind and help seniors truly thrive where they belong — at home.“
LinkedIn
Podcast
David Laiderman
CEO, Veteran Home Care LLC
“Voice technology isn’t just about convenience—it’s about connection. When we bridge the communication gap for our veterans, we give them not just a voice, but a sense of independence and dignity.“
LinkedIn
Podcast
Emily Isbell
CEO, Emily Isbell & Company
“Success in scaling a home care business from $20.4 million to $35 million in today’s economy is not about overwhelming your team with a long list of KPIs, but by measuring the right things—like controllable versus non-controllable client losses and caregivers paid—and integrating a culture of ‘subtle accountabilities’ through end-of-day reports.“
LinkedIn
Podcast
Aaron Sinykin
CEO. Devoted Guardians USA
“Technology in home care is not just about algorithms—it’s about ensuring clients receive real-time support and meaningful connections. With AI, we can create a world where clients and caregivers thrive, leveraging innovation without ever losing the human touch.“
LinkedIn
Podcast
Bob King
Attorney and Founder, Legally Nanny
“Mastering the caregiver employment cycle requires a simple rule: document everything, from verbal counseling to performance improvement plans. When hiring, focus on legitimate job-based requirements—not protected characteristics—but remember that gender-based staffing is permissible for personal care services.“
LinkedIn
Podcast
Brandy Broadbent
Owner, Home Helpers Home Care of Rochester
“Profitability in home care comes from mastering every aspect of your business—recruiting and retaining exceptional caregivers, leveraging technology for scheduling and operations, developing personalized care plans, and building trust with families—so you can deliver exceptional care while achieving sustainable growth.“
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Podcast
Jerod Evanich
President and Head of Franchise, Development, A Place At Home Franchise
“Success in senior care franchising isn’t just about opening doors—it’s about passion, people, and perseverance. From finding the right owners and caregivers to understanding local communities and leveraging technology, the key is to build a business that truly cares while being smart, strategic, and patient in growth.“
LinkedIn
Podcast
Matt Ericksen
Senior Director of Sales & Operations, Griswold
“To navigate the future of home care, franchise owners must embrace technology and data-driven insights, turning innovation into actionable strategies that enhance client care, empower caregivers, and drive operational excellence.“
LinkedIn
Podcast
Arnie Cisneros
Owner and President, Home Health Strategic Management
“Transitioning from volume to value in home care means shifting from retroactive, subjective processes to real-time, objective management—measuring outcomes, optimizing care, and getting patients better faster.“
LinkedIn
Podcast
Cesar Alonso Gonzalez
Owner, Home Helpers Home Care in Canton, Georgia
“True growth in a senior care franchise comes not from what you do for the business, but from how deeply you listen, care, and stay connected to every client—treating each one as if they are the most important part of your world.“
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Podcast
Marty Ramseck
Talent Optimization Advisor, PI Midlantic
“Investing in the right people, aligning their strengths with your business strategy, and inspiring them every day is the surest way to deliver exceptional care—and in turn, grow a thriving, customer-centric franchise.“
LinkedIn
Podcast
Will Cantrell
Managing Shareholder, Cantrell Schuette, P.A.
“Non-compete agreements are often overused and can limit access to top talent. Agencies should prioritize strong non-solicitation and NDA agreements, which—when paired with legal guidance—safeguard business interests without restricting workforce potential.“
LinkedIn
Podcast
Rachel Boynton
Mergers and Acquisitions Consultant, Rachel Boynton Consulting
“True growth comes when your team stays committed, your operations remain seamless, and every decision—from mergers to daily care—centers on delivering consistent, high-quality service to those you serve.“
LinkedIn
Podcast
Sheila Davis
Senior Executive Vice President of Operations at Always Best Care Senior Services
“Ensuring compliance and excellence across a multi-level franchise requires consistent training, empowering local leaders, leveraging technology, and fostering a culture of accountability—where every team member, from caregiver to back-office staff, shares ownership of quality and client-centered care.“
LinkedIn
Podcast
Robert Markette
Of Counsel, Hall Render
“Preparation is everything: know the standards, document meticulously, train your staff continuously, and act quickly when audits arrive—because in home care, what isn’t written down is as good as never having happened, and missing deadlines can cost more than just money.“
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Podcast
Simon T. Bailey
Executive Advisor, Writer, Speaker, Simon T. Bailey Intl.
“When caregivers understand and connect with the purpose behind their work, they see themselves as part of something bigger—valued, inspired, and motivated—reducing turnover and creating a culture of lasting, compassionate care.“
LinkedIn
Podcast
Steve Key
Business Owner, CarePatrol Franchise Systems, LLC
“As senior care evolves, truly understanding each individual’s needs—through personalized assessments, community engagement, and proactive support—will be the key to ensuring safety, connection, and quality of life for our aging population.“
LinkedIn
Podcast
Fady Sahhar
President, XtraGlobex
“Value-based payments in home care work best when quality, communication, and consistency guide every interaction—empowering caregivers, involving families, and supporting seniors to live with dignity and independence.“
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Podcast
Julio Briones
CEO of Briones Consulting Group
“Build your 7-figure private pay home care business by knowing your ideal client, systematizing every process, embracing innovation, and learning from every failure—each step forward compounds into lasting success.“
LinkedIn
Podcast
Steve Vlok
Founder & CEO, Celo
“Telehealth has become an enduring part of healthcare, helping to manage chronic illnesses, prevent hospital readmissions, and improve patients’ overall well-being.“
LinkedIn
Podcast
Jared Rodgers
CEO, Life Force Senior Care
“True excellence in live-in care comes from setting clear expectations, fostering open communication, and preparing caregivers to succeed—because when they thrive, the families and clients thrive too.“
LinkedIn
Podcast
Beth Douglas
Home Healthcare Marketing Consultant
“Effective marketing in home care bridges heart and strategy—tell relatable stories to connect personally with families, while providing measurable value and streamlined solutions for healthcare professionals.“
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Podcast
Welton Hong
CEO of Ring Ring Marketing
“In home care marketing, success starts with trust—stellar reviews, a clear website, and being found where clients are looking—then leveraging smart tools and targeted strategies turns interest into meaningful, billable relationships.“
LinkedIn
Podcast
Micheal Vergara
Principal Owner, Actikare Responsive In-Home Care
“Drawing from a diverse background in international relations, tech, and entertainment, I infuse creativity and purpose into my agency, fostering authentic connections and driving initiatives that truly matter.“
LinkedIn
Podcast
Justin Currie
Founder, Masters of Home Care
“Successful home care marketing starts with clarity—know exactly who your ideal clients are, where they live, and what they value. Build trust through genuine client experiences, consistent communication, and a brand that reflects excellence. When you combine data-driven targeting with authentic relationships, you attract both high-value clients and strong referral partners.“
LinkedIn
Podcast
Anne Grady
Founder and President, Anne Grady Group
“Resilience isn’t about avoiding stress—it’s about training your brain and body to recover from it. When we learn to control our mindset and our nervous system, we stop just surviving and start thriving.“
LinkedIn
Podcast
Tom Bouwer
Founder, The Bouwer Group
“A simple business operating system turns chaos into clarity — helping small home care agencies run smoother, grow faster, and give owners their lives back.“
LinkedIn
Podcast
Laura Pierce
Principal Owner, KPI Queen
“KPIs aren’t just numbers on a dashboard — they’re the roadmap to smarter decisions, stronger teams, and sustainable growth in home care. When home care leaders track the right KPIs, they gain the clarity to cut waste, empower caregivers, and deliver exceptional care while growing profitably.“
LinkedIn
Podcast
Christina Keys
Founder, Keys for Caregiving
“When caregivers share their stories—flaws and all—they spark change. Every voice raised helps redefine what’s possible in care and draws the attention of communities, healthcare leaders, and policymakers alike.“
LinkedIn
Podcast
Francis LeGasse Jr.
Co-founder, Assured Senior Living
“To ensure caregivers can deliver truly compassionate care, organizations must prioritize their emotional and physical well-being. This means preventing burnout through balanced scheduling, providing consistent support, and building a sustainable workforce that preserves empathy and dedication.“
LinkedIn
Podcast
Nick Bonitatibus
Owner and Founder, The Digital Champions
“In home care, storytelling builds trust, educational content establishes expertise, and strategic video use drives results—but true success comes when every effort is tracked and measured through meaningful KPIs.“
LinkedIn
Podcast
Michael Allison
Founder & CEO, The Adversity Academy
“True compassionate leadership begins with acknowledging burnout, encouraging open dialogue, and supporting mental health. Leaders should demonstrate empathy and resilience, while offering stress management and self-care resources to empower caregivers.“
LinkedIn
Podcast
Colleen DelVecchio
Founder, Maxady
“Maximizing success in home care isn’t just about meeting numbers—it’s about measuring what truly matters: caregiver well-being, engagement, and support. Healthy, connected caregivers drive better outcomes, and KPIs should reflect that human-centered approach.“
LinkedIn
Podcast
Aaron Marcum
Chairman, Golden Harmony
“Accelerated growth in home care isn’t about chasing every opportunity—it’s about intentionally hiring the right people, delivering exceptional care, leveraging technology, and aligning every decision with your core values and long-term vision.“
LinkedIn
Podcast
Bob Roth
Managing partner, Cypress HomeCare Solutions
“By harnessing technology, AI, and human-centered care, we can redefine aging services—empowering seniors to live independently, safely, and connected, while shaping a future where compassion and innovation go hand in hand.“
LinkedIn
Podcast
Gabrielle Pumpian
Chief Growth Officer, Cheer Home Care
“Long-term care insurance plays a vital role in managing the rising costs of care, especially as people live longer and personal savings may fall short. Collaborating with financial advisors and exploring new options like hybrid policies can ensure thoughtful, personalized decisions that align with each individual’s circumstances.“
LinkedIn
Podcast
Jennifer Bierhup
Former executive vice president of clinical delivery, Archangel
“When communication, education, and collaboration unite in wound care, healing happens faster, readmissions fall, and value rises—for patients, providers, and the entire care continuum.“
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Podcast
Karen Gomes
Owner and founder, RN Answers, LLC
“By integrating skilled wound care with proactive home health monitoring, we can prevent complications before they escalate—keeping patients healing safely at home and out of the hospital.“
LinkedIn
Podcast
Dawn Fiala
Director of Sales & Client Services, Approved Senior Network® Marketing
“Home care sales success isn’t about selling a service — it’s about building trust, understanding needs, and becoming the expert families rely on in their moment of crisis. With the right training, empathy, and consistency, every connection becomes a path to care and every relationship a foundation for growth.“
LinkedIn
Podcast
Susanne White
Founder, Caregiver Warrior
“Caregiver shame begins to heal when awareness replaces perfection, compassion replaces judgment, and self-care is seen not as selfish—but as essential.“
LinkedIn
Podcast
Brent Hensley
Owner, Assisted Living Locators
“Finding the right assisted living or memory care community isn’t just about a place to live—it’s about discovering a safe, supportive environment where dignity, purpose, and well-being thrive, allowing seniors and their families to find peace of mind and a renewed sense of life.“
LinkedIn
Podcast
Michael Ford
V.P. Corporate Business Development Community, Home Health Care (NPO)
“The key to quality care lies in partnering with those who put people first—partners who ensure that every individual receives the right support, whether it’s therapy, hospice, or home care. When collaboration and trust guide the process, transitions become seamless and care becomes truly effective.“
LinkedIn
Podcast
Isabel Melgarejo
Senior Care Planner, Tum Coeur
“Communicating with aging parents begins with empathy — listen with patience, speak with kindness, and honor their independence while offering your support.“
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Podcast
Ken Sternfeld
Founder, Association of Concierge Service Providers
“Telehealth and remote monitoring have transformed chronic care from reactive treatment to proactive empowerment—bringing healthcare into the home, connecting patients and providers in real time, and turning continuous support into the new standard for better outcomes and quality of life.“
LinkedIn
Podcast
Devin Bevis
Marketing director, Caring Senior Service
“Start by assessing the strengths and weaknesses within your team, then seek individuals who add skills that balance or enhance the group. During interviews, uncover what motivates them, leverage evaluations to discover untapped potential, and notice the enthusiasm and cues they naturally display.“
LinkedIn
Podcast
Linda Burhans
CEO, Connecting Caregivers
“Helping our loved ones find purpose—no matter how small—awakens joy, nurtures connection, and gives life meaning, even in the simplest of daily acts.“
LinkedIn
Podcast
Alexandria Edwards
Founder, The Care Girl Agency
“In home care, effective marketing isn’t about flashy ads—it’s about building trust, sharing your expertise, and nurturing genuine relationships. Be visible, add value, and let your care speak for itself.“
LinkedIn
Podcast
Ryan McEniff
CEO, Minute Women Home Care
“Home-based care is reshaping the experience of aging by prioritizing what truly matters to families, not just meeting regulations. By delivering tailored, compassionate support, we empower seniors to enjoy the comfort and independence of home, turning the vision of aging in place into a lived reality.“
LinkedIn
Podcast
Karina Tama
Founder and CEO, Senior Care Clicks
“Marketing automation empowers home care agencies to work smarter, not harder—streamlining operations, nurturing clients and caregivers, and delivering faster, more personalized experiences that drive growth and trust in every interaction.“
LinkedIn
Podcast
Matt Hansen
Executive Director, Homecare & Hospice Association of Utah
“Global home care models teach us that the future of healthcare lies in the home—combining technology, compassionate care, and innovative workforce strategies to overcome challenges, improve access, and ensure sustainability in Utah’s healthcare system.“
LinkedIn
Podcast