Job Location: Pune
Experience: 4–7 years
Role Overview
We are seeking a Senior Executive / Assistant Manager – Marketing Operations to drive marketing execution, lead management governance, marketing automation, partner marketing, and cross-functional project coordination.
The ideal candidate should possess strong operational and analytical skills, hands-on expertise with marketing automation platforms, and the ability to independently manage multiple stakeholders while ensuring timely execution of marketing initiatives.
Key Responsibilities
- Marketing Operations & Lead Management
- Own the end-to-end lead handoff process between Marketing and Sales.
- Define, monitor, and improve lead management SLAs and conversion workflows.
- Track lead status, identify funnel gaps, and work with Sales and RevOps to improve lead quality and conversion.
- Marketing Automation
- Design, manage, and optimize marketing automation workflows using HubSpot or Marketo.
- Create and maintain forms, landing pages, email workflows, lead scoring models, segmentation, and nurturing campaigns.
- Recommend improvements to existing automation processes to enhance campaign effectiveness.
- Project & Campaign Management
- Own project planning and execution for marketing initiatives.
- Manage campaign timelines, task tracking, dependencies, and stakeholder coordination using project management tools.
- Ensure timely delivery of marketing campaigns across internal and external teams.
- Event & Partner Marketing
- Plan and execute webinars, customer events, exhibitions, and partner marketing initiatives.
- Coordinate with vendors, partners, speakers, and internal stakeholders to ensure successful event execution.
- Manage joint marketing campaigns with technology and channel partners and track campaign performance.
- Reporting & Process Improvement
- Prepare marketing dashboards and reports to measure campaign effectiveness, lead performance, and operational KPIs.
- Continuously evaluate marketing processes and recommend improvements through automation and best practices.
- Stay updated on the latest MarTech trends and recommend tools that improve productivity and efficiency.
- Team Collaboration
- Mentor junior marketing team members on marketing operations, automation tools, and process adherence.
- Collaborate closely with Sales, Product, Customer Success, and Leadership teams to ensure seamless execution of marketing initiatives.
Required Skills & Qualifications
- 4–7 years of experience in Marketing Operations, Marketing Automation, or B2B SaaS Marketing.
- Hands-on expertise with HubSpot or Marketo, including workflow creation and automation.
- Strong understanding of lead lifecycle management, demand generation, funnel stages, and lead governance.
- Experience with project management tools such as Asana, Trello, Monday.com, Jira, or similar platforms.
- Proven experience in planning and executing marketing events and partner marketing initiatives.
- Strong analytical skills with the ability to track metrics and generate actionable insights.
- Excellent written and verbal communication skills.
- Strong stakeholder management and conflict resolution abilities.
- Highly organized, proactive, and capable of managing multiple priorities independently.
What We’re Looking For
- A self-driven professional who takes complete ownership of marketing operations.
- Someone who can bring structure, process discipline, and accountability to marketing execution.
- A problem solver who can independently drive initiatives with minimal supervision.
- An individual with excellent stakeholder management skills who can effectively collaborate across Sales, Product, and Marketing teams.
- A candidate who is passionate about leveraging marketing technology and automation to improve business outcomes.